Following is some of the best benchmarking data I have seen for digital marketing campaigns. According to Dave Chaffey in his article ‘Display advertising clickthrough rates‘ (April 2015), we have the following benchmark data related to digital marketing:
- Overall Display Ad Clickthrough Rates (CTRs): across all ad formats and placements Ad CTR is 0.06% in April 2015
- Rich media CTRs: rich media Ad CTR is 0.27%
- Ad CTR trends: an approximate 0.1% CTR has been an average for some time
- Online ad Clickthrough Rates by ad format (skyscraper, pop-up, leaderboard, banner, etc.)
- Search vs Social vs Display CTR’s on Desktop, Mobil and Tablet